Increasingly, today’s landlords look to professional commercial real estate companies to handle their leasing and commercial property management. The primary reason landlords hire an expert to represent them is simple – it is not always easy to find financially capable tenants who will add value to their property just by occupying it. Finding the right tenant is an intensive and complex process in good times. Given a downturn, this tenant vetting process becomes even more difficult.
Current Database Information Is Essential
Prospecting is the number one activity all commercial real estate brokers do to find and acquire new tenants, so an up-to-date database is essential. By carefully cataloging all contact and prospect information, the database maintains valuable information about a tenant’s first contact, phone numbers, addresses, most recent conversations, and anything else of value. The database also can deliver leasing reports that help keep landlords apprised of the latest activity at their commercial property. The J. Beard Real Estate Company has market information for the Greater Houston area that goes back decades and is an invaluable part of our landlord services.
Not All Commercial Real Estate Websites Are Created Equal
Whether you are leasing space in an office building, an industrial space, or a medical space, commercial real estate websites (and related apps) are the primary means of marketing a commercial property. Obviously, you want to spread the word about these opportunities as widely as possible, but also as appropriately as possible so no one confuses your message with spam. There are many websites that can be used to advertise properties including CoStar, Loopnet and Commercial Gateway. These sites push out information to thousands of interested prospects and brokers, keeping them up to date on availability and the details – everything from the size of the building and rental rates to parking. Prospects also can access marketing flyers that list key information that is relevant to people who are looking to lease commercial property. The trick here is to use the right sites so you’re not wasting your time or the time of others.
Show It Off
Bringing a prospect to a property for a walk-through is critical. Hardly any prospects will lease a space for their business without walking the property first. This is a key marketing moment – the deal hangs in the balance so you want a professional involved to describe the property, the neighborhood, the business traffic, and any other intangibles that will add value to the prospect’s experience. You want the prospect to make the best decision at this time because if they decide to move forward and a couple months later have issues, it could be a bad experience all around. This is the time when they need all the necessary information.
Commercial Property Is a Significant Investment
Landlords invest millions of dollars, then possess real estate assets that need to be professionally leased and managed by a reliable commercial property management company. If done well, these properties can be leased and released for many years and provide a significant return on the initial investment. To be successful, landlords need knowledgeable landlord representation they can trust who will work as hard as possible to maintain the value of their asset.
For all your commercial real estate needs, The J. Beard Real Estate Company is here to point you in the right direction. Please contact our team of qualified professionals at 281-367-2220 or visit our website at www.jbeardcompany.com to view our current listings.
